Credit2B was launched in 2012 by merging under one brand the businesses that the Chairman John Metzger had acquired over the period 2002 through 2006. These businesses included Bernard Sands which was founded in 1925 and the credit information services unit of the Smyyth Company, the foundation of which goes back to 1906. In the credit information and ratings business for decades, Credit2B’s expertise in the field of customer financial risk was therefore deep.
Understanding that “business credit reporting” was a stale and stagnant concept, the company embarked on executing this new vision for a ground breaking credit management solution. As part of the restart in 2012, Shyarsh Desai was hired as Chief Executive Officer and, along with an experienced executive team, set about to implement the vision, which combines cloud-based software, deep data and solid time-tested business credit practices. In line with this vision, several of Credit2B’s larger data and technology partners decided to strengthen their alliance in support of the new model.
Prior to Smyyth and Credit2B, Metzger was the Founder and CEO of Creditek Corporation, a business he successfully founded, scaled and sold in 2002. Desai was an executive with Dun & Bradstreet and IBM but also worked at two high growth companies that were later acquired.